1.Work with regional office personnel to support planning and implementation of regional MarCom programs such as trade shows, channel activities and advertising placements for assigned product lines.
2.Develop solution specific MarCom programs, including sales collateral, advertisements, web content, etc. in a timely manner. Also includes working with product marketing to facilitate development of appropriate sales tools.
3.Ensure consistent corporate marketing policy, brand identity, and visual guidelines for all marketing collaterals and activities.
4.Assess and track budget, expenses, results, performance, and ROI of marketing campaigns.