1.Deliver insights, plans and CRM strategies for the brand encouraging customer recruitment, retention and loyalty.
2.Create and enrich CRM programs to increase engagement and explore the future potential on Social CRM.
3.Customer journey mapping analyzing touch points with the organization and maximizing commercial opportunities.
4.Monitor and measure CRM results and develop enhancement plans based on data/findings.
5.Manage the CRM Systems and plan customer communications based on the data and analysis - develop automated and triggered retention campaigns.
6.Work closely with PM, Sales and IT to ensure the CRM works effectively for all aspects of the company.
7.Set up official website and optimize UI & UX