・Responsible for Taiwan Digital Commuication Strategy and Executions, and lead on future digital communication innovations,including digital contents and new platforms.
・Plan, execute and follow up the local media strategy (digital, social and offline) with media agency.
・Integrate marketing campaign communication across all digital channels, including social/owned media/paid media.
・Work closely with EC/CRM team on potential business development, including potential co-branding, O2O services.
・Responsible for local projects, including external/in-store events, digital contests/games, content creation with KOLs/celebrities.