成立於1978年行銷世界各104國文具包裝市場,以EXCELL之品牌行銷市場,穩定． It is not the destination that we enjoy, it is the journey Leading a traditional industry takes a pioneer. And that is exactly what Excell is. Over the last 30 years, Excell has certainly had its fair share of challenges. And with those challenges came opportunities. Opportunities that have seen Excell grow into one of the most successful businesses in its industry in Taiwan. But there is more to the Excell story that meets the eye. Behind each successful pioneer there is a well oiled, well trained and well organized operation. Excell hasspent three decades of continuously improving its product development and making sure that the quality of each and every product that leaves the factory satisfies even the strictest of quality standards. Steps have been taken to improve the design, functionality and overall usability of Excell products. New patented features, over 250 patents so far, soft-touch hand comfort and safety benefits have been integrated into Excell designs, making them ideal for the packaging industry, stationery chain stores, assembly factories, Home Centers, DIY stores and Hardware stores. The list is endless. Excell tapes, tape dispensers, stationery tapes, desk tape dispensers, stretch film dispensers, bag sealers, label dispensers and utility knives can be found on shelves in most specialized stores and large hardware retailers in more than 86 countries under its own label or bearing famous foreign and local brands.
Excell was born in Taiwan. And with Taiwan, comes a complicated history and breathtaking culture. This cultural heritage has shaped the company's vision and its mission, which is to excel in the delivery of a perfect product. Three decades on, Excell is stronger than ever and looking to the future with anticipation.
And as Excell moves forward, it hasn't forgotten its humble beginnings and origins, which are kept as a living testament of its journey, through its magnificent ground gardens and in its adjacent building that is rich in Formosan architecture, artistry, carvings and sculptures.
A new brand design to mark a new beginning
To mark its progress, Excell has undergone an exciting brand makeover under its new slogan, and philosophy, 'Because pioneers keep moving'.
A strong color combination of Mimosa yellow, the color of happiness, representative of Excell’s strive to provide a level of service that is second to none, and a deep blue Jade, a color that is eternal and forever, strikes a balance between the human side of Excell and its ability to provide an excellent quality range of products.