•Coordinate and support to all retail marketing related activation. •Assist in marketing campaign strategy execution including media cooperation in print, outdoor, online media and social media. •Assist in implementation of PR initiatives such as press kit, weekly PR report, sample management, product loan and KOL program. •Work with internal and external parties for example operation team, visual merchandising team and department store partners for business objectives. •Liaise with various vendors to execute marketing and PR related materials. •Prepare and consolidate post-promotion and post-event recap reports to management. •Assist to manage CRM program and VIP communication.