1. 媒體關係溝通維護（採訪及接待事宜），增加品牌曝光及能見度。 2. 匯整資料、統計報表並分析效益及優化。 3. 專案行銷企劃發想、策略擬定、執行及管理。 4. 文字能力佳、善於文案撰寫、良好的溝通能力與組織能力。 5. FB、IG、LINE等數位媒體廣告維護與經營。 6. 其他專案執行與主管交付任務。

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism. Shape your Career with Citi Citi’s Enterprise Services and Public Affairs (ESPA) aims to enhance how our stakeholders perceive and experience Citi. We manage our reputation by engaging with our stakeholders and delivering great spaces and services to colleagues and clients. We’re currently looking for a high caliber professional to join our team as Officer, Senior Communication Specialist, Taiwan - Hybrid (Internal Job Title: Business & Corporate Comms Sr Coordinator - C11) based in Taipei, Taiwan. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance: • Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country. • We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world. • We empower our employees to manage their financial well-being and help them plan for the future. • Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses. • We have a variety of programs that help employees balance their work and life, including generous paid time off packages. • We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world. In this role, you’re expected to: • The Senior Communication Specialist is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. • Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. • Promotion of the key advantages of the company, its products and services with external and internal communication instruments among key external audiences and employees • Support and co-ordinate ESG/ TEFD/ net-zero transformation related strategy, action plans and projects to best serve company’s interest in terms of risk management and green finance opportunity exploring • Building and strengthening work with the key media pool, key audiences and their representatives. Influencing company’s reputation in the public sphere • Anti-crisis communication and mitigation of reputational risk • Development of the social media practice usage to strengthen company’s positioning and reputation. • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm‘s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.商業及管理學門

【品牌企劃】 因應公司策略與市場趨勢，策畫整合⾏銷傳播專案，定期執行成效追蹤，以促進品牌形象定位及知名度極大化。 【主題檔期活動策劃、執行】 - 電視廣告及影片拍攝企劃製作。 - 媒體宣傳、媒體採買策劃執行與效益評估。 - 廣告及主題商品活動宣傳創意素材(含DM/商品型錄等)發展製作。 - 依據主題活動製作發展視覺陳列。 - 大型品牌形象消費者活動 / 店頭集客活動策劃執行。 - 異業結盟、資源整合及資源交換企劃。 - 商品促銷活動策劃執行。

媒體廣報擔任職責： 1.媒體企劃及購買、媒體專案規劃與執行(含競社分析) 2.公關活動宣傳與危機處理對應 3.其他宣傳業務相關事宜大眾傳播學門TOEIC Bridge,JLPTN4

1. Support PR Manager to develop brand and product communication strategies and 360゜communication plan 2. Support media plan and execution. 3. PR Activities planning and execution 4. Editorial preparation/ media request 5. Maintain strong relationship with the press/ KOL and achieve exposure targets and objectives 5. Digital PR plan and execution 6. Social media (FB & LINE O/A) management and execution. 7. Maintain the files of PR exposure / documents.大眾傳播學門

［關於我們］ World Gym 是台灣最大型的健身品牌，據點遍布全台各地，致力於「將健康推展到世界的每一個角落」，持續追求企業永續經營及穩定獲利成長。 World Gym除整體營運穩定外，身為健身產業龍頭也相當照顧員工，坐落在台中七期高樓層的舒適辦公環境、咖啡機無限喝、每年健康檢查追蹤、免費會籍下班運動去，是值得您長期發展職涯的優良企業，歡迎有志一同的您加入！ ［工作內容］ 1.品牌形象監控，每日新聞及競牌動態掌握。 2.新聞稿及部落格撰寫，影像拍攝與設計剪輯。 3.公益議題執行製作及年度獎項申請。 4.公關事務處理，媒體及相關議題監控操作。 5.品牌年度記者會籌劃與執行，協助活動新聞稿。 6.球隊.藝人.KOL...名人合作贊助事宜。 7.協助健身公會籌備事務，資料整理蒐集與送件。一般大眾傳播學類,運動科技學類GEPT全民英檢(中高級),TOEIC多益 (Brown220-465分)

1. 專業相關實務工作: - 市場競品分析 - 數據資料分析 - 設計趨勢分析 - 介面視覺與動態設計、尺標、檢查 2. 一般事務性工作: - 協助執行部門team building活動 汐止廠: 新北市汐止區樟樹二路68號 汐止遠雄U-town: 新北市汐止區新台五路一段97號37樓 中壢廠: 桃園市中壢區北園路24號 林口廠: 桃園市龜山區華亞二路270號 新店廠: 新北市新店區寶高路28號9樓 台南廠: 台南市新市區堤塘港路3號 【2024 實習生專區】 https://reurl.cc/Epb8ma社會學類,語文及人文學門,藝術學門

1.Responsible for PR ideation, planning activities in the marketing calendar at all levels (cooperate & category promotion, CSR, local & regional initiatives, store specific campaign, supplier co-op campaign 2.Able to lead and make positive influence across cross-function teams involve marketing teammates Trading, Operation, People & external partner PR & Event agency to ensure each campaign deliver its KPI. 3.Able to take task brief from various sources. 4.Able to debrief to PR /Ad agency or other cross-functional team members with clear directions, timelines, and deliverable after absorbing and alignment of the brief given. 5.Ability to manage the media crisis and aligns Call Center, Operation and Buyers to prevent crisis happens. 6.Ability to do event management. 7.Ability to do media relationship management. 8.Able to manage the detailed and process-oriented logistics. 9.Your day to day management and main area of responsibilities are: (1) Daily Clipping & regular reports (2) Promotional/NPD communication (3) Media/Influencer Communication/Supplier Cooperation/Relationship Management (4) Work with People depart for Employee Branding Execution (5) Social listening and marketing climate tracking in terms of potential crisis, trends catching(6) media crisis management (7) media inquiry management (8) PR calendar management (9) store communication – for media requests (10) Group PR communication – regular reports 10.Work with Supervisor & PR Agency in terms of annual PR strategy

1. 企業品牌形象管理及維護，提升品牌知名度。 2. 負責公關議題及危機事件處理，包含產業議題操作、聯名話題行銷提案操作、輿情監測與策略規劃 。 3. 媒體公關經營： (1) 熟悉媒體生態並維繫良好關係。 (2) 協助規劃、執行公關及媒體活動，成效追蹤。 　(3) 撰寫、發佈品牌檔期公關新聞稿。 (4) 媒體宣傳：名人贊助、KOL議題操作、傳統與數位廣告規劃、媒體採購、口碑行銷等。 4. 品牌社群經營： (1) 品牌社群經營策略規劃，社群話題趨勢分析，社群平台內容的發想與執行(Content Creator) 。 (2) 負責社群日常運營、維護及管理，提升社群活躍度與粉絲數。 (3) 社群平台網路流量追蹤與分析。 ※請參考AuntStella社群經營 FB：https://www.facebook.com/AuntStellas/?locale=zh_TW IG：https://www.instagram.com/auntstellaofficial/

Job Distribution: 1. 媒體、IR相關對應 2. 對外部合作夥伴、客戶、代理商維護關係管理、形象溝通與協調 3. 追蹤媒體報導並掌握行業趨勢，熟悉媒體公關操作與關係維護 4. 透過輿情監測、消費者評論，管理品牌風險，制定危機溝通策略 5. 其他主管機關交辦事項 6. 建立危機管理機制，能迅速有效地應對各類危機，保護公司品牌形象 Qualifications: 1.大學以上相關科系科系畢業，8年以上相關工作經驗 2.具備企業及媒體關係維護能力 3.大型企業的緊急對應事件佳 4.具備跨部門溝通能力且能獨立作業 5.積極正向、觀察力敏銳、口語表達清晰 6.會日文尤佳