1. Serve as a primary contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and determine the best performance marketing mix to achieve sales targets.
2. Participate in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy, including a strong partnership with the sales management team to minimize and manage any channel conflict.
3. Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
4. Develop and oversee the effective planning, QA and execution of content across the EC marketplace and online marketing campaigns to ensure efficiency, accuracy and timeliness of all content publishing.
5. Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.