數位金融_數位客群經營資深人員(刊期已經結束)

1.具消費性金融2年以上相關經驗。  

2.積極，擅長溝通協調。 

3.數位獲客通路開發與管理。 

4.數位客戶意見蒐集與分析。 

5.協助數位信貸產品PM執行客戶經營及活動。

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism. 

Shape your Career with Citi 

Citi’s Enterprise Services and Public Affairs (ESPA) aims to enhance how our stakeholders perceive and experience Citi. We manage our reputation by engaging with our stakeholders and delivering great spaces and services to colleagues and clients. 

We’re currently looking for a high caliber professional to join our team as Officer, Senior Communication Specialist, Taiwan - Hybrid (Internal Job Title: Business & Corporate Comms Sr Coordinator - C11) based in Taipei, Taiwan.  

Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  

For instance: 

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country. 

• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world. 

• We empower our employees to manage their financial well-being and help them plan for the future. 

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses. 

• We have a variety of programs that help employees balance their work and life, including generous paid time off packages. 

• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world. 

In this role, you’re expected to:  

• The Senior Communication Specialist is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. 

• Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. 

• Promotion of the key advantages of the company, its products and services with external and internal communication instruments among key external audiences and employees 

• Support and co-ordinate ESG/ TEFD/ net-zero transformation related strategy, action plans and projects to best serve company’s interest in terms of risk management and green finance opportunity exploring 

• Building and strengthening work with the key media pool, key audiences and their representatives. Influencing company’s reputation in the public sphere 

• Anti-crisis communication and mitigation of reputational risk 

• Development of the social media practice usage to strengthen company’s positioning and reputation. 

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm‘s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

1.規劃數位客群經營策略與行銷活動發想執行，促動客戶使用數位服務及產品銷售。 

2.數位客群經營與樣貌分析，強化與深耕目標客群經營，並透過追蹤成效持續優化經營方案。 

3.蒐集金融科技新興應用、國內外銀行創新服務資訊，提案並轉化為執行方案。 

※本職缺歡迎身障人士主動投遞履歷應徵

1.網路銀行、行動銀行平台功能需求規劃、使用者測試、上線後營運管理；跨部門溝通與協調、專案進度控制。 

2.蒐集研究國內外金融科技、電子銀行、數位金融之創新功能與發展趨勢，提案並轉化為執行方案。 

3.規劃與執行各項金融服務數位化專案。 

※本職缺歡迎身障人士主動投遞履歷應徵

1. 各項險種保險產品規劃及行銷活動策略規劃(包含獎勵活動設計/商品行銷管理分析/同業及市場競品分析/商品暨行銷教育訓練)。 

2. 相關檢核管理報表維護。 

3. 執行保險專案，評估各項保險業務開發推廣效益，以協助保險專案目標及業績達成。 

4. 通路績效管理追蹤、業務支援以及產品銷售問題協助。 

5. 執行主管交辦事項。 

※本職缺歡迎身障人士主動投遞履歷應徵

由大數據分析，經營本行VIP/Mass客戶，加深客戶往來深度。  

1.分析目標客群，規劃與執行VIP/Mass客群行銷活動，協同通路及產品經理，提供適合產品與話術進行開發。  

2.配合後期資料市集與資料探勘之應用，設計調整目標客群以滿足前端業務應用。 

※本職缺歡迎身障人士主動投遞履歷應徵

1.各類存款產品營運、策略發展、行銷活動與專案規劃與執行。 

2.存款及外匯作業流程優化。 

3.新存款產品或專案規劃與開發。 

4.代收付、薪轉業務之推廣及系統作業流程與功能優化。 

※本職缺歡迎身障人士主動投遞履歷應徵

1.具5年以上金融相關工作經驗，其中至少2年以上基金等投資產品PM相關經驗。 

2.從使用者體驗角度出發，規劃數位的投資流程及投資產品服務。 

3.與系統開發人員合作，進行開發需求討論、專案進度追蹤及測試。 

4.配合業務發展擬定行銷策略與執行。

1.應用數據分析客戶行為、樣貌及消費習慣，挖掘客群潛力。 

2.擬定客群經營策略，進行客戶分群、分層、規劃創新行銷模式以及全通路客戶經營旅程設計。 

3.規劃客群專屬行銷活動，依客戶需求設計產品特色與行銷活動、通路溝通策略等。 

4.追蹤客群營運成效分析與管理，如：行銷活動之回應率、獲客數、產品滲透、活躍度提升等指標。

1.規劃客群專屬行銷活動，依客戶需求設計產品特色與行銷活動、通路溝通策略等。 

2.追蹤客群營運成效分析與管理，如：行銷活動之回應率、獲客數、產品滲透、活躍度提升等指標。