(Senior) Sales & Marketing Specialist

Job Overview: We are looking for a Senior Sales & Marketing Specialist with expertise in LinkedIn Sales Navigator and other Lead Generation tools to drive B2B and B2C business development. This role combines targeted lead generation through LinkedIn with impactful content creation across official channels, including LinkedIn, blogs, and other platforms. 我們正在尋找一位擁有 LinkedIn Sales Navigator 和其他潛在客戶開發工具專業的行銷專家，以推動 B2B 和 B2C 業務發展。該角色將透過 LinkedIn 進行潛在客戶開發，並透過LinkedIn、部落格和其他平台發布有影響力的內容。 Key Responsibilities: ● LinkedIn Lead Generation & Direct Response Marketing: Develop and implement LinkedIn messaging sequences designed to engage and convert B2B and B2C leads. Track and manage leads on LinkedIn, ensuring timely follow-ups and nurturing leads through various sales stages. Monitor and optimize LinkedIn campaigns to maximize response rates, engagement, and conversions, using analytics for continuous improvement. ● Campaign Performance Tracking & Optimization: Analyze the performance of LinkedIn lead generation campaigns, identifying key metrics and providing actionable insights. Regularly report on campaign results, making data-driven recommendations to enhance conversion and engagement. Track and optimize content performance across platforms, ensuring alignment with business objectives and growth targets. ● Content Creation for Official Platforms: Write and refine high-impact content for LinkedIn, blogs, and other official channels, targeting both B2B and B2C audiences. Create content that promotes TutorABC’s offerings, highlights B2C & B2B testimonials, and positions TutorABC as a thought leader in education. Collaborate with the marketing team to ensure content aligns with brand voice and is optimized for social media and SEO. 1. LinkedIn潛在客戶開發與維繫，推動B2B及B2C業務。 2. LinkedIn成效監測，根據廣告投放內容，進行效益分析及優化建議。 3. LinkedIn、部落格等平台內容規劃與撰寫，可獨立作業。 Qualifications: ● 2+ years of experience in Sales & Marketing, with a strong emphasis on lead generation, content creation, and social media marketing. ● Proficiency in campaign performance tracking, with experience in LinkedIn analytics, CRM tools, and content optimization. ● Proven expertise in LinkedIn Sales Navigator and familiarity with other lead generation tools is highly preferred. 1. 2年以上行銷經驗，關注潛在客戶開發、內容創建和社交媒體行銷。 2. 精通行銷活動績效追蹤，擁有 LinkedIn 分析、CRM工具和內容優化經驗。 3. 擁有 LinkedIn Sales Navigator 方面專業知識，並熟悉其他潛在客戶開發工具者優先。