- Responsible for brand presence and competitiveness in the market - Strategies and budget planning for the department for achievable mission - Responsible for brand-related work deliverables (game launches/materials development/social media management/influencer campaign etc) - Discussion with Sales, Marketing, Multimedia and IT team for new game releases & performances and promotion tools development - Manage official social media accounts for product publicity including content development, material preparation and ad campaign allocation - Conduct brand check online for own brand presences and copyright research of products to avoid infringement issue and feedback to the team for improvements - Copywriting, proofread and translation for work deliverables - Being intermediary to receive request, follow up and revert to requester before deadline, specifically about new game launch & promotion materials - Content development and review for all materials in products and for online channels - Provide artwork brief and content to Multimedia team for materials development - Vendor liaison on media co-op and exhibition related subjects - Games certification procedure, including documentation preparation, verification and finalisation - Handle leads and frontline messages response from email and social media channels