國際官網整合行銷(Marketing coordinator for global site)

Position purpose: 

The Marketing Coordinator will support in the effective and relevant execution of marketing initiatives in line with Mamaway’s positioning and philosophy. In this role, you will work collaboratively with team to raise brand awareness, create customer acquisition through marketing initiatives through various social media, PR, consumer reviews build-up, Partnership and Wholesale. 

Responsibilities: 

* Understand the Mamaway strategy and brand values and ensure that all overseas marketing activity is consistent with that strategy and those values. 

* Manage official website, send out eDMs routinely and implement SEO & SEM strategy 

* Develop and manage social interactions to increase brand exposure and strengthen brand image. 

* Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms including FB, IG, Pinterest and Youtube… 

* Monitor inventory control for samples and collaterals 

* Provision of competitor & market information. 

* Consolidation of monthly marketing reports. 

* Provide support to the Marketing Manager on a daily basis 

職務說明: 

1.品牌官網、電商平台、社群經營 

2.海外品牌宣傳、商品內容文案編輯、廣告文案撰寫、優化，提高用戶轉換率。 

3.了解Google ads/FB廣告後台操作，能監督廣告帳戶成效，預算分配。 

4.數位媒體行銷(KOL、異業合作...)洽談。 

5.具 SEO 基礎觀念，懂得如何藉由內容行銷優化網站 SEO 

6.良好數字分析能力，能使用Google Analytics/Facebook分析工具，隨時監控後台數據，並能及時反應調整。 

7.不排斥數位工具、CRM軟體使用 

8.對母嬰產業擁有高度熱忱，具備耐心且心思細膩，個性積極主動。