Marketing Manager
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面議（經常性薪資4萬含以上）
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5年以上工作經驗
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大學、碩士
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台北市 信義區
更新日：2021/03/06
工作內容
1. Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
2. Work with internal teams (and marketing) on best in class marketing and sales strategy
3. Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
4. Work with market product teams on delivering against funnel needs, telesales conversions, customer experience, and overall acquisition efforts
5. Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
6. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
7. Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
8. Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
9. Deliver key insights to business partners to continue to grow current and new portfolios. Lead a mobile-first approach, and design customer-centric digital sales experiences
10. Partner with data management platforms, information security teams and data & analytics teams across teams
11. Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
12. Build relationships with, and leverage key media platforms across Asia and globally
13. Work with a dedicated team of growth marketers to deliver organizational goals around sales and optimization
工作制度／性質
工作位置
要求條件
- 身份類別：
- 不拘
- 工作經驗：
- 5年以上工作經驗
- 學歷限制：
- 大學、碩士
- 科系限制：
- 不拘
- 語言能力：
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英文
聽-精通 | 說-精通 | 讀-精通 | 寫-精通
中文 聽-精通 | 說-精通 | 讀-精通 | 寫-精通
- 附加條件：
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1. Bachelors/University degree or equivalent experience
2. 5-10 Years’ experience in Digital Marketing, Media and Sales
3. Digital sales/e-commerce experience is preferred
4. Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
5. Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools
6. Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
7. Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
8. Experience managing large and complex projects across multiple countries and time zones
9. Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
10. Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework
11. Asia market experience necessary
12. Strong relationship building skills & experience of working in a matrix organization will be considered an advantage
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https://jobs.citi.com/.
Please submit your applications via Citi Career website:
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◎優渥的團保內容 (壽險、意外險、醫療險、癌症險、因公出差意外險、旅遊健康援助計劃)
◎眷屬醫療險 (公司部份負擔) 及父母險 (員工可以特惠價格參加)
◎員工優惠利率 (房貸及消費性貸款)
◎多項銀行優質服務與手續費減免 (買賣外幣免手續費並享中價匯率、匯款免手續費、共同基金申購手續費全免等等)
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◎服務年資賀禮
- 聯絡人員：
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- 需求人數：
- 1人
- 到職日期：
- 不限
- 面試地址：
- 郵寄地址：
- 傳真號碼：
- 電子信箱：
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01. 「不繳錢、不購買、不辦卡、不隨意簽約、證件不離身 」的五不原則。
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03. 不要到非公司或地區偏遠的地點面試。
04. 不要因為急於找到工作，而將提款卡、帳戶、存摺及密碼等資料交給他人。
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