Marketing Manager

  • 面議(經常性薪資4萬含以上)

  • 5年以上工作經驗

  • 大學、碩士

  • 台北市 信義區

更新日:2021/03/06


工作內容

1. Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels 

2. Work with internal teams (and marketing) on best in class marketing and sales strategy 

3. Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume 

4. Work with market product teams on delivering against funnel needs, telesales conversions, customer experience, and overall acquisition efforts 

5. Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey 

6. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell 

7. Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI 

8. Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics) 

9. Deliver key insights to business partners to continue to grow current and new portfolios. Lead a mobile-first approach, and design customer-centric digital sales experiences 

10. Partner with data management platforms, information security teams and data & analytics teams across teams 

11. Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer 

12. Build relationships with, and leverage key media platforms across Asia and globally 

13. Work with a dedicated team of growth marketers to deliver organizational goals around sales and optimization

工作制度/性質

工作時間:
日班 說明:松智路1號12樓
工作待遇:
面議(經常性薪資4萬含以上)    [$薪資公秤]

工作性質:
全職
職務類別:
廣告/行銷企劃主管 網站企劃人員 專案管理主管

工作位置

要求條件

身份類別:
不拘
工作經驗:
5年以上工作經驗
學歷限制:
大學、碩士
科系限制:
不拘

語言能力:
英文 聽-精通 | 說-精通 | 讀-精通 | 寫-精通
中文 聽-精通 | 說-精通 | 讀-精通 | 寫-精通

附加條件:

1. Bachelors/University degree or equivalent experience 

2. 5-10 Years’ experience in Digital Marketing, Media and Sales 

3. Digital sales/e-commerce experience is preferred 

4. Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social 

5. Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools 

6. Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization 

7. Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills 

8. Experience managing large and complex projects across multiple countries and time zones 

9. Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output 

10. Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework 

11. Asia market experience necessary 

12. Strong relationship building skills & experience of working in a matrix organization will be considered an advantage 

 

 

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https://jobs.citi.com/. 

Please submit your applications via Citi Career website: 

https://jobs.citi.com/.

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