職缺描述
職務抬頭: 整合溝通主任 Marketing Communication Planner 工作內容: - Translate product & marketing strategy into 360 marketing campaign, lead campaign messaging and creative development. - Design and implement influencer program, strategic partnership or media co-op to drive campaign impact. - Optimize existing communication channels, also involves in creating customer-facing content that is on-brand, relevant and tailored to customers - KPI driven, closely monitor/analyze marketing campaign performance and set optimization plan - Work closely with cross-functional stakeholders to develop product launch plan and promotional campaign to achieve business objective 需求條件: -至少4–6 年產品行銷經驗，具數位行銷、官網建置、Dashboard設計經驗更佳 。 -熟悉數位行銷專業工具/證照: GA4、Firebase、SEO、HTML、Power BI/Google Analytics -數據分析力強，能以洞察推動策略優化 。 -深刻理解數位平台消費者行為 。 -良好溝通與協作能力，能在快速變動的環境中獨立作業並解決問題
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