行銷經理_連鎖眼鏡行 (3008097)

職責要求 

1. Lead and refine global brand strategy to continuously strengthen market presence and brand identity. 

2. Oversee global PR, media, digital marketing and KOL strategies to ensure consistent and impactful communication. 

3. Lead and mentor the brand marketing team to deliver successful global tech events. 

4. Lead the team to create community-engaging social content and paid ads aligned with global brand strategy. 

5. Oversee and safeguard brand guidelines and brand assets, including the development and management of brand identity. 

6. Drive cross-brand and cross-industry collaborations that amplify brand reach and storytelling. 

7. Collaborate with internal and regional teams to align brand strategy with product, sales, and regional marketing goals. 

8. Track and analyze marketing performance, ensuring data-driven optimization and clear ROI visibility. 

任職資格 

1. 10-15 years of experience in brand or marketing roles within consumer electronics, PC components, or related tech industries. 

2. Proven team leadership and mentoring experience, with a record of building high-performing teams. 

3. Strong background in integrated marketing communications, including PR, media, KOL, digital, events, and co-branding collaborations.