市場行銷技術副處長_竹科

1. Plan and track the company’s overall W2P/H2W/G2M marketing strategies and product portfolio management, aligning with the company’s long-term growth objectives and directions. Integrate progress and consensus across functional departments to implement the strategic planning goals of W2P/H2W/G2M. 

2. Consolidate and prepare quarterly corporate business reviews (W2P/H2/G2) and provide solutions and responses to MT inquiries related to UMC’s future strategies, including identifying best opportunities and potential customers by technology node. 

3. Conduct in-depth market competition and foundry competitor landscape analysis, identifying key trends, opportunities, and threats, and generating actionable insights to support strategic decision-making. 

4. Support the IR and MT in preparing financial metrics-based and market insight-driven FAQ answers for investor conference calls, addressing potential concerns and providing clear, insightful responses to facilitate effective investor communication.  

5. Undertake special assignments as required, such as digital transformation, geopolitical tension, ERM, etc. 

====================================================================================== 

1. 規劃並追蹤公司整體W2P/H2W/G2M行銷策略及產品組合管理，確保與公司長期成長目標及方向一致。並整合各功能部門進度與共識，推動W2P/H2W/G2M策略規劃目標之落實。 

2. 彙整並編製季度公司業務回顧（W2P/H2W/G2M），針對MT有關UMC未來策略之詢問，提供解決方案與回應，包括依技術節點辨識最佳機會與潛在客戶。 

3. 深入分析市場競爭與晶圓代工同業態勢，辨識關鍵趨勢、機會與威脅，產出具行動指引的洞察，支持策略決策。 

4. 支援IR部門及MT，準備以財務指標及市場洞察為基礎的投資人電話會議常見問題解答，針對潛在疑慮提供清晰且具洞察力的回應，以促進有效的投資人溝通。 

5. 執行其他專案任務，如數位轉型、地緣政治風險、企業風險管理（ERM）等。

*For Logic/RF IC application Technical Manager 

1.Follow up department directions to complete assigned tasks 

2.Accountability in Logic/RF/MS technologies production marketing  

3.Logic/RF IC application study and exploration, W2PH2WG2M direction plan and execution  

4.Capable to communicate with internal teams, including TD, sales, IPDS, FAE, CE and COP etc. 

5.Capable to do customer facing activities, including promotion, market sensing, channel establishment etc. 

6.Analyze product segments to define market SAM, foundry technical trends, UMC opportunity, competition, solutions and business proposals 

*For advanced package technology Technical Manager 

1.Follow up department directions to complete assigned tasks 

Accountability in promote and present advanced package technologies(2.5D/3DIC...ect.) 

2.Capable to communicate with TD 

3.Enrich advanced package technology & MFG promotion materials 

4.Provide technology presentation 

5.Analyze product segments to define UMC opportunity, solutions and proposals 

6.Provide product market trend, supply chain/ BOM, technology spec., IP  

requirements and product competition in the market 

7.Support advanced package technology benchmark and foundry competition 

8.Evaluate capacity demand and forecast  

9.Predict market trend up and down 

10.Support to build capacity simulation model with internal 

11.Cooperate with Sales teams/ CP/ P&L/ CE/ FAE to increase market share, product margin and profit in UMC business 

*For BCD technology Technical Manager 

1.Follow up department directions to complete assigned tasks 

2.Accountability in promote and present BCD technologies  

3.Capable to communicate and work with TD 

4.Update technology promotion materials quarterly 

5.Analyze product segments to define UMC opportunity, solutions and proposals 

6.Provide product market trend, supply chain/ BOM, technology spec., IP requirements and product competition in the market 

7.Support advanced Technology benchmark and foundry competition 

8.Evaluate capacity demand and forecast  

9.Predict market trend  

10.Cooperate with Sales teams to increase UMC business 

*For Silicon Photonic technology Technical Manager 

1.Follow up department directions to complete assigned tasks 

2.Accountability in promote and present Silicon Photonic technologies  

3.Capable to communicate and work with TD 

4.Update technology promotion materials quarterly 

5.Analyze product segments to define UMC opportunity, solutions and proposals 

6.Provide product market trend, supply chain/ BOM, technology spec., IP requirements and product competition in the market 

7.Support advanced Technology benchmark and foundry competition 

8.Evaluate capacity demand and forecast  

9.Predict market trend  

10.Cooperate with Sales teams to increase UMC business