B-數位金融處-數位金融客群經營人員 (行銷)

1.熟悉數位產品及架構，能獨立完成品牌行銷規劃及產品推廣、並快速上線 2.以客群經營角度，運用數據發掘潛在溝通商機，規劃數位帳戶各項推動計劃，提昇數位帳戶經營績效，強化產品及服務競爭力。 3.與集團相關單位合作，促進社群及市場數位服務與異業合作拓展之各項業務。 1. Familiar with digital products and architectures; able to independently develop brand marketing plans, execute product promotions, and ensure timely launch. 2. Utilize data driven insights from a customer segment perspective to identify communication opportunities, plan digital account growth initiatives, enhance operational performance, and strengthen product and service competitiveness. 3. Collaborate with various group units to promote social media and digital service initiatives, and support cross industry partnership development.