【總公司】EC業務企劃

ABC-MART是日系企業，日本第1名通路鞋店，目前販賣商品為自有品牌NUOVO、Hawkins、Danner，並擁有VANS/NIKE / ADIDAS / PUMA等國內外知名休閒運動鞋類品牌。  

我們的宗旨是提供顧客需求的商品、設計有魅力的店鋪、實行讓顧客覺得「再去ABC-MART買鞋子！」的服務。  

●職務說明： 

1. 主題行銷廣告素材設計：各品牌每月主推商品企劃，設計廣告視覺素材。 

2. 電商平台視覺素材設計：ABC-MART官方網站，外站平台等賣場活動視覺設計製作。 

3. 年度行銷宣傳提案規劃：各業態在每年度提出的形象視覺方向，以及多樣性活動視覺，促進銷售。 

4. 門市銷售支援：定期假日實體門市現場銷售支援。 

5. 其他內容面試時補充

1. Festival & Seasonal Campaign Ownership 

Lead festival / seasonal promotion campaigns from initial insight, creative concept, and marketing story development through to full execution and post-campaign review. 

Develop campaign themes that link apparel functions, styling ideas, and LifeWear values with Taiwan consumers’ daily life scenes and seasonal needs. 

Ensure all campaigns are designed with clear business objectives, including store traffic, conversion, and sales contribution. 

2. Hands-on Execution & Project Leadership 

Take full ownership of execution, including timelines, deliverables, budgets, and cross-team coordination. 

Act as the key driver to align internal stakeholders and external partners. Proactively solve execution challenges and ensure ideas are translated into concrete, workable outputs in stores and across channels. 

Manage multiple projects simultaneously with strong prioritization and discipline. 

3. 360° Integrated Marketing Planning & Delivery 

Plan and execute 360° integrated marketing activations across social, content, paid media, owned channels, in-store communication, and partnerships, ensuring consistency and strong commercial impact. 

Design and deliver value‑added engagement mechanisms that enhance purchase motivation and customer experience, thoughtfully integrating product-based value, exclusive items, or incentive-driven concepts into campaign planning in a brand‑appropriate way. 

Collaborate closely with cross-functions to develop creative value propositions that naturally encourage higher basket size and deeper customer engagement. 

Translate campaign ideas into tangible customer benefits that feel relevant, desirable, and aligned with seasonal themes and LifeWear values. 

Work with agencies to ensure these mechanisms are clearly and attractively communicated across all touchpoints. 

4. Local Partnerships & Community Engagement 

Develop and manage local partnerships and co-creation opportunities that strengthen brand relevance in Taiwan. 

Support and drive initiatives such as UTme and other locally connected projects. 

Identify opportunities where UNIQLO can meaningfully engage with Taiwan’s culture, communities, and creative ecosystem. 

Requirements:Experience & Skills: 5+ years of marketing experience, preferably in:  

Integrated marketing 

Brand / retail marketing 

Trade / shopper / commercial marketing 

Campaign or project management roles 

Proven experience managing end-to-end campaigns, from ideation through execution. 

Strong understanding of 360° marketing, including social, content, paid media, in-store communication, and partnerships. 

Demonstrated ability to execute with discipline, manage complexity, and deliver results under pressure. 

Language & CommunicationFluent English (written and spoken) — able to communicate clearly with Global / Regional stakeholders. 

Japanese proficiency is a strong plus, but not mandatory.

‧Responsible for in-store communication across all stores in Taiwan, including promotional materials, in-store announcements, and audio-visual content, to ensure effective overall store communication. The goal is to create a positive in-store experience, convey brand and product value, and deliver a “help yourself” shopping experience that drives sales conversion. 

‧Develop short-term and mid-term in-store communication plans (covering brand and product value messaging) in alignment with brand communication strategies and global guidelines. 

‧Collaborate with headquarters and cross-functional teams to advance related initiatives. 

‧Promotional Material Production and Execution: Handle the creation and translation of all promotional materials required by stores, including product POP displays, in-store posters, hanging banners, and flyers. Consolidate the quantity and types of POP materials needed for each store and ensure timely production and delivery. 

‧Promotional Material Development: Design and produce special promotional materials for new stores, flagship stores, or specific product campaigns. 

‧Manage costs for in-store communication materials. 

‧Support stores by resolving on-site issues based on execution needs and field requirements.

・Develop marketing strategy on all aspects of activities; including campaign, advertising (online and offline), store oriented sales promotion activities. 

・ Responsible for local projects, including external/in-store events, digital contests/games, content creation with KOLs/celebrities.  

・Coordination of global marketing campaigns across all bought media and owned media channels.  

Responsible for local projects; including opening support, material booking and production follow up  

・Handle bilingual productions/ proof reading/ adaptations; including all campaign related and marketing materials, social media platforms, and internal office/ in-store material. 

・Co-work with tram to deepdive consumer insight and link the insight to marketing campaign.  

・Control A&P management. 

Requirement: 

・At least 8 years’ experience as marketer in the retail, apparel, cosmetics or FMCG industry. 

・Have worked with vendors, including creative agency/production house/ media agency/ department stores/research house. 

・University degree or above, major in business or marketing/communication is preferred.  

・Capability in English or Japanese; both spoken and written.  

・Excellent Microsoft Office skills.  

・Good communication skills, commercial mindset, organized, detail-oriented, self-motivated, willing to take initiative, ability to multitask, meet tight deadlines and good collaboration cross function.  

・Experience as management role is preferred.  

★本公司共通條件 

・俱服務熱忱者 

・認同UNIQLO之經營理念與品牌精神者 

・想從事服飾零售業者

【工作內容】 

【依經驗談薪】 

1、每月活動規劃／提案／執行 （提案、變價）。 

2、線上購物網（商品上下架／維護管理、庫存維護)。 

3、Banner基礎美編設計／操作。 

4、訂單、制單、客訴相關處理。 

5、每月業績分析討論／建議執行等(excel分析)。 

6、主管交辦事項、例行性工作等。 

7、直播策畫、主持安排之經驗。 

【特質】 

★主動表達有熱忱，具創意想法。 

★擅電商平台操作。 

★業績成效建議評估與分析。 

★商品毛利結構計算。 

★直播及社團經驗。

【工作內容】 

1.官網/平台營運(商品上下架管理、賣場頁文案、活動素材編輯規劃、後台設定管理) 

2.行銷活動企劃案規劃籌備、內容執行及成效評估追蹤 

3.訂單管理(客服、會員、出退貨) 

4.具開發電商平台能力(境內、外、社群) 

5.績效目標達成(業績、活動成效分析) 

6.公司例行及主管交辦事項