知名金融集團 資深公關企劃執行

1. Project management and execution of marketing campaigns and events 

2. Optimize and streamline marketing events 

3. Manage marketing budgets 

4. Provide operational support to Brand teams 

Main job tasks 

1. Project management and execution of marketing campaigns and events 

- Plan, coordinate and execute events of different scales including marketing campaigns, internal summits, product launches, symposia, internal meetings etc.  

- Ensure all elements are aligned with strategic goals, a seamless experience for attendees, and successful event delivery.  

2. Digital & hybrid event solutions 

- Explore virtual and hybrid event strategies to maximize engagement 

- Track and analyze event performance data to measure ROI and optimize future events 

3. Support development of marketing materials 

- Develop and update marketing, advertising, and promotional materials in line with brand guidelines. 

- Collaborate with creative teams to ensure materials meet campaign objectives. 

4. Manage marketing budgets 

- Track and report on marketing expenditures to ensure alignment with budgetary constraints. 

- Assist in budget planning and consolidate for marketing activities. 

5. Provide operational support to Brand teams 

- Support Brand teams with the execution of marketing strategies and initiatives. 

- Assist in the development and implementation of operational processes to enhance efficiency.

 品牌形象發展策略制定及執行 

 媒體關係建立及維繫 

 與 Marketing and Operation team 一起進行產品品牌規廣活動 

 與 Talent Acquisition team 一起打造企業雇主品牌並規劃其推廣策略