B-資訊處-資料工程師

1.客群經營規劃：以客戶角度出發規劃法人金融服務(如:存款、企業網銀、薪資轉帳、企業貸款、企業收付款)及異業合作等專案管理及策略發想。  

2.洞察客群需求：研究市場與競品動態，擬定線上及線下行銷策略。  

3.行銷企劃執行：包含預算規劃與效益預估、溝通素材發想、活動設計、成效分析等。  

4.跨單位合作：與產品、IT、數據等團隊整合和協調，並調配資源，以確保專案品質和時程符合期待。

1. 自媒體廣告投放成效分析及報告產出，並提出廣告投放策略優化建議與規劃  

2. 自媒體廣告渠道管理，制定投放策略，優化廣告投放方式 

3. 執行廣告策略素材A/B測試 

4. 數位平台(網站/APP)行為追蹤及分析 

5. 數位行銷分析建議及媒體追蹤、檢視、分析 

1. Analyze performance of self-media advertising campaigns, prepare performance reports, and propose optimization strategies and plans. 

2. Manage self-media advertising channels, develop placement strategies, and optimize ad delivery methods. 

3. Execute A/B testing for advertising creatives and strategies. 

4. Track and analyze user behavior across digital platforms (websites and apps). 

5. Provide digital marketing insights and conduct media performance tracking, review, and analysis.

1. SEO 策略規劃及架構、內容、技術面等優化； 

2. 提升相關入口網站流量、優化目標關鍵字排名； 

3. 數位平台(網站/APP)行為追蹤及分析； 

4. 數位行銷分析建議及媒體追蹤、檢視、分析； 

5. 透過數據驅動數位客群金融產品經營、行銷策略規劃並協同行銷人員執行； 

6. 客群經營績效目標、行動方案等策略擬定； 

7. 分析數位金融發展趨勢並結合金融場景，提出優化客戶體驗規劃。 

Plan and optimize SEO strategies across site architecture, content, and technical aspects to increase traffic to key entry websites and improve target keyword rankings. Track and analyze user behavior across digital platforms (websites and mobile apps), provide digital marketing analytics insights, and conduct media performance tracking, review, and analysis. Leverage data‑driven insights to manage digital customer segments, plan and execute financial product marketing strategies in collaboration with marketing teams, define customer performance targets and action plans, and analyze digital finance trends to integrate financial use cases that enhance overall customer experience.