UNIQLO-Product Marketing Assistant Manager/Manager-R00000004167263

ABC-MART是日系企業，日本第1名通路鞋店，目前販賣商品為自有品牌NUOVO、Hawkins、Danner，並擁有VANS/NIKE / ADIDAS / PUMA等國內外知名休閒運動鞋類品牌。  

我們的宗旨是提供顧客需求的商品、設計有魅力的店鋪、實行讓顧客覺得「再去ABC-MART買鞋子！」的服務。  

●職務說明： 

1. 主題行銷廣告素材設計：各品牌每月主推商品企劃，設計廣告視覺素材。 

2. 電商平台視覺素材設計：ABC-MART官方網站，外站平台等賣場活動視覺設計製作。 

3. 年度行銷宣傳提案規劃：各業態在每年度提出的形象視覺方向，以及多樣性活動視覺，促進銷售。 

4. 門市銷售支援：定期假日實體門市現場銷售支援。 

5. 其他內容面試時補充

【工作內容】 

1.協助EC通路平台系統操作維運 

2.協助EC PM 商品上下架、訂單相關處理 

3.優化EC商品頁內容及銷售成效追蹤 

4.協助美編設計商品拍攝事宜 

5.具備良好溝通技巧和執行能力 

6.主管交辦事項

1. Festival & Seasonal Campaign Ownership 

Lead festival / seasonal promotion campaigns from initial insight, creative concept, and marketing story development through to full execution and post-campaign review. 

Develop campaign themes that link apparel functions, styling ideas, and LifeWear values with Taiwan consumers’ daily life scenes and seasonal needs. 

Ensure all campaigns are designed with clear business objectives, including store traffic, conversion, and sales contribution. 

2. Hands-on Execution & Project Leadership 

Take full ownership of execution, including timelines, deliverables, budgets, and cross-team coordination. 

Act as the key driver to align internal stakeholders and external partners. Proactively solve execution challenges and ensure ideas are translated into concrete, workable outputs in stores and across channels. 

Manage multiple projects simultaneously with strong prioritization and discipline. 

3. 360° Integrated Marketing Planning & Delivery 

Plan and execute 360° integrated marketing activations across social, content, paid media, owned channels, in-store communication, and partnerships, ensuring consistency and strong commercial impact. 

Design and deliver value‑added engagement mechanisms that enhance purchase motivation and customer experience, thoughtfully integrating product-based value, exclusive items, or incentive-driven concepts into campaign planning in a brand‑appropriate way. 

Collaborate closely with cross-functions to develop creative value propositions that naturally encourage higher basket size and deeper customer engagement. 

Translate campaign ideas into tangible customer benefits that feel relevant, desirable, and aligned with seasonal themes and LifeWear values. 

Work with agencies to ensure these mechanisms are clearly and attractively communicated across all touchpoints. 

4. Local Partnerships & Community Engagement 

Develop and manage local partnerships and co-creation opportunities that strengthen brand relevance in Taiwan. 

Support and drive initiatives such as UTme and other locally connected projects. 

Identify opportunities where UNIQLO can meaningfully engage with Taiwan’s culture, communities, and creative ecosystem. 

Requirements:Experience & Skills: 5+ years of marketing experience, preferably in:  

Integrated marketing 

Brand / retail marketing 

Trade / shopper / commercial marketing 

Campaign or project management roles 

Proven experience managing end-to-end campaigns, from ideation through execution. 

Strong understanding of 360° marketing, including social, content, paid media, in-store communication, and partnerships. 

Demonstrated ability to execute with discipline, manage complexity, and deliver results under pressure. 

Language & CommunicationFluent English (written and spoken) — able to communicate clearly with Global / Regional stakeholders. 

Japanese proficiency is a strong plus, but not mandatory.

‧Responsible for in-store communication across all stores in Taiwan, including promotional materials, in-store announcements, and audio-visual content, to ensure effective overall store communication. The goal is to create a positive in-store experience, convey brand and product value, and deliver a “help yourself” shopping experience that drives sales conversion. 

‧Develop short-term and mid-term in-store communication plans (covering brand and product value messaging) in alignment with brand communication strategies and global guidelines. 

‧Collaborate with headquarters and cross-functional teams to advance related initiatives. 

‧Promotional Material Production and Execution: Handle the creation and translation of all promotional materials required by stores, including product POP displays, in-store posters, hanging banners, and flyers. Consolidate the quantity and types of POP materials needed for each store and ensure timely production and delivery. 

‧Promotional Material Development: Design and produce special promotional materials for new stores, flagship stores, or specific product campaigns. 

‧Manage costs for in-store communication materials. 

‧Support stores by resolving on-site issues based on execution needs and field requirements.