UNIQLO-In-Store Marketing(販促物 POSM ) Assistant Manager/Manager-R00000004174408

ABC-MART是日系企業，日本第1名通路鞋店，目前販賣商品為自有品牌NUOVO、Hawkins、Danner，並擁有VANS/NIKE / ADIDAS / PUMA等國內外知名休閒運動鞋類品牌。  

我們的宗旨是提供顧客需求的商品、設計有魅力的店鋪、實行讓顧客覺得「再去ABC-MART買鞋子！」的服務。  

●職務說明： 

1. 主題行銷廣告素材設計：各品牌每月主推商品企劃，設計廣告視覺素材。 

2. 電商平台視覺素材設計：ABC-MART官方網站，外站平台等賣場活動視覺設計製作。 

3. 年度行銷宣傳提案規劃：各業態在每年度提出的形象視覺方向，以及多樣性活動視覺，促進銷售。 

4. 門市銷售支援：定期假日實體門市現場銷售支援。 

5. 其他內容面試時補充

【工作內容】 

1.協助EC通路平台系統操作維運 

2.協助EC PM 商品上下架、訂單相關處理 

3.優化EC商品頁內容及銷售成效追蹤 

4.協助美編設計商品拍攝事宜 

5.具備良好溝通技巧和執行能力 

6.主管交辦事項

1. Festival & Seasonal Campaign Ownership 

Lead festival / seasonal promotion campaigns from initial insight, creative concept, and marketing story development through to full execution and post-campaign review. 

Develop campaign themes that link apparel functions, styling ideas, and LifeWear values with Taiwan consumers’ daily life scenes and seasonal needs. 

Ensure all campaigns are designed with clear business objectives, including store traffic, conversion, and sales contribution. 

2. Hands-on Execution & Project Leadership 

Take full ownership of execution, including timelines, deliverables, budgets, and cross-team coordination. 

Act as the key driver to align internal stakeholders and external partners. Proactively solve execution challenges and ensure ideas are translated into concrete, workable outputs in stores and across channels. 

Manage multiple projects simultaneously with strong prioritization and discipline. 

3. 360° Integrated Marketing Planning & Delivery 

Plan and execute 360° integrated marketing activations across social, content, paid media, owned channels, in-store communication, and partnerships, ensuring consistency and strong commercial impact. 

Design and deliver value‑added engagement mechanisms that enhance purchase motivation and customer experience, thoughtfully integrating product-based value, exclusive items, or incentive-driven concepts into campaign planning in a brand‑appropriate way. 

Collaborate closely with cross-functions to develop creative value propositions that naturally encourage higher basket size and deeper customer engagement. 

Translate campaign ideas into tangible customer benefits that feel relevant, desirable, and aligned with seasonal themes and LifeWear values. 

Work with agencies to ensure these mechanisms are clearly and attractively communicated across all touchpoints. 

4. Local Partnerships & Community Engagement 

Develop and manage local partnerships and co-creation opportunities that strengthen brand relevance in Taiwan. 

Support and drive initiatives such as UTme and other locally connected projects. 

Identify opportunities where UNIQLO can meaningfully engage with Taiwan’s culture, communities, and creative ecosystem. 

Requirements:Experience & Skills: 5+ years of marketing experience, preferably in:  

Integrated marketing 

Brand / retail marketing 

Trade / shopper / commercial marketing 

Campaign or project management roles 

Proven experience managing end-to-end campaigns, from ideation through execution. 

Strong understanding of 360° marketing, including social, content, paid media, in-store communication, and partnerships. 

Demonstrated ability to execute with discipline, manage complexity, and deliver results under pressure. 

Language & CommunicationFluent English (written and spoken) — able to communicate clearly with Global / Regional stakeholders. 

Japanese proficiency is a strong plus, but not mandatory.

・Develop marketing strategy on all aspects of activities; including campaign, advertising (online and offline), store oriented sales promotion activities. 

・ Responsible for local projects, including external/in-store events, digital contests/games, content creation with KOLs/celebrities.  

・Coordination of global marketing campaigns across all bought media and owned media channels.  

Responsible for local projects; including opening support, material booking and production follow up  

・Handle bilingual productions/ proof reading/ adaptations; including all campaign related and marketing materials, social media platforms, and internal office/ in-store material. 

・Co-work with tram to deepdive consumer insight and link the insight to marketing campaign.  

・Control A&P management. 

Requirement: 

・At least 8 years’ experience as marketer in the retail, apparel, cosmetics or FMCG industry. 

・Have worked with vendors, including creative agency/production house/ media agency/ department stores/research house. 

・University degree or above, major in business or marketing/communication is preferred.  

・Capability in English or Japanese; both spoken and written.  

・Excellent Microsoft Office skills.  

・Good communication skills, commercial mindset, organized, detail-oriented, self-motivated, willing to take initiative, ability to multitask, meet tight deadlines and good collaboration cross function.  

・Experience as management role is preferred.  

★本公司共通條件 

・俱服務熱忱者 

・認同UNIQLO之經營理念與品牌精神者 

・想從事服飾零售業者

1. 零售/不動產市場資訊收集及商圈調查作為出店評估依據。 

2. 新店開發包含商場及店面開發評估、洽談、審批報告製作、經營層/董事會核准報告、合約談判、簽約及後續追蹤。 

3. 店舖資產管理包含租賃關係維護、續約談判、相關物業管理事宜。 

4. 各部門間合作事宜，與設計部、營業部、財務部及行銷部門緊密合作，以取得店舖及公司最大利益。 

5. 其他事件處理包含店舖漏水、商損談判、客訴解決、緊急事件處理。 

6. 定期製作相關報告及分析。 

7. 透過對品牌的喜愛，將品牌精神傳達出去。