Public Relationship(Start-up)

1. Project management and execution of marketing campaigns and events 

2. Optimize and streamline marketing events 

3. Manage marketing budgets 

4. Provide operational support to Brand teams 

Main job tasks 

1. Project management and execution of marketing campaigns and events 

- Plan, coordinate and execute events of different scales including marketing campaigns, internal summits, product launches, symposia, internal meetings etc.  

- Ensure all elements are aligned with strategic goals, a seamless experience for attendees, and successful event delivery.  

2. Digital & hybrid event solutions 

- Explore virtual and hybrid event strategies to maximize engagement 

- Track and analyze event performance data to measure ROI and optimize future events 

3. Support development of marketing materials 

- Develop and update marketing, advertising, and promotional materials in line with brand guidelines. 

- Collaborate with creative teams to ensure materials meet campaign objectives. 

4. Manage marketing budgets 

- Track and report on marketing expenditures to ensure alignment with budgetary constraints. 

- Assist in budget planning and consolidate for marketing activities. 

5. Provide operational support to Brand teams 

- Support Brand teams with the execution of marketing strategies and initiatives. 

- Assist in the development and implementation of operational processes to enhance efficiency.

人才需求條件:  

1. 大學(上)畢, 英文聽說讀寫流利, 媒體、公關、編譯相關經驗 8 年以上; 

2. 熟悉金融業媒體生態與人脈, 具備大型金融業企業公關企劃2年以上經驗者尤佳 

3. 具金融議題敏銳觀察力、文案撰寫/結構/審批力、依據規劃時程內達標 

4. 具備危機事件處理經驗,能快速 

5. 掌握抑制風險或降低風險值;確保專案深度、廣度可達溝通目標,並確保各層次利害關係人資訊掌握一致 

工作職掌:  

一) 媒體公關:  

1. 配合組織業務目標，擬訂並執行合適的媒體執行策略  

2. 媒體公關暨危機管理與處理  

3. 組織動態、媒體動態掌握  

4. 指導團隊，確保工作品質與效率  

5. 辨識開發新議題拓展品牌正向聲量累積  

6. 協助指導同仁確保工作品質並提昇作業效率  

7. 跨部門、跨子公司協作以促成組織目標成功 

二)專案管理:  

1. 鑑別專案價值與目標  

2. 掌控與確保專案環節、議題排程與品質監控  

3. 創意發想找尋最優宣傳方法  

4. 關注內外部反應，動態調整方式或節奏，確保達標  

5. 指導團隊，確保工作品質並提昇作業效率