業務管理處-業務企劃人員

1.全行性營運管理 (如.經委會議事/商品審議/自行查核管理)  

2.重大業務整合協調/重大專案執行(如：公平待客原則政策推動與自評/全行業務合作推動/共同行銷業務管理等) 

1. Enterprise‑wide operations management, including committee meeting coordination, product review, and internal audit management. 

2. Coordination and execution of major business integration projects, such as: 

Implementation and self‑assessment of Fair Customer Treatment policies 

Cross‑department business collaboration initiatives 

Co‑marketing and joint business promotion management

1.整合性專案規劃、新型態業務/商機評估發展 

2.金融趨勢發展洞察、研究及可行方案提案規劃 

3.數位轉型，生成式AI應用提案規劃 

4.數位行銷策略企劃及執行 

5.異業合作研究及提案 

6.區塊鏈金融研究

1.客群經營分析 

2.客群經營策略規劃 

3.精準行銷數據應用規劃 

4.其他各項專案規劃 

1. Customer segment analysis and performance evaluation. 

2. Planning and execution of customer engagement and segmentation strategies. 

3. Design and application of data‑driven solutions for precision marketing. 

4. Planning and execution of other related projects as assigned.