B-法人金融處/策略發展部-中級場景金融開發人員Mid-level Scenario-based Finance Developer

1.存款務商品行銷溝通與時程規劃執行 

2.存匯業務商品外部媒體行銷規劃執行  

3.整合性行銷推廣規劃執行 

4.存款業務商品公關新聞行銷傳播推廣規劃執行 

1. Plan and execute marketing communications and schedules for deposit products. 

2. Plan and execute external media marketing for deposit and remittance products. 

3. Plan and implement integrated marketing campaigns. 

4. Plan and execute PR, news releases, and promotional communications for deposit products.

1. 自媒體廣告投放成效分析及報告產出，並提出廣告投放策略優化建議與規劃  

2. 自媒體廣告渠道管理，制定投放策略，優化廣告投放方式 

3. 執行廣告策略素材A/B測試 

4. 數位平台(網站/APP)行為追蹤及分析 

5. 數位行銷分析建議及媒體追蹤、檢視、分析 

1. Analyze performance of self-media advertising campaigns, prepare performance reports, and propose optimization strategies and plans. 

2. Manage self-media advertising channels, develop placement strategies, and optimize ad delivery methods. 

3. Execute A/B testing for advertising creatives and strategies. 

4. Track and analyze user behavior across digital platforms (websites and apps). 

5. Provide digital marketing insights and conduct media performance tracking, review, and analysis.

1. SEO 策略規劃及架構、內容、技術面等優化； 

2. 提升相關入口網站流量、優化目標關鍵字排名； 

3. 數位平台(網站/APP)行為追蹤及分析； 

4. 數位行銷分析建議及媒體追蹤、檢視、分析； 

5. 透過數據驅動數位客群金融產品經營、行銷策略規劃並協同行銷人員執行； 

6. 客群經營績效目標、行動方案等策略擬定； 

7. 分析數位金融發展趨勢並結合金融場景，提出優化客戶體驗規劃。 

Plan and optimize SEO strategies across site architecture, content, and technical aspects to increase traffic to key entry websites and improve target keyword rankings. Track and analyze user behavior across digital platforms (websites and mobile apps), provide digital marketing analytics insights, and conduct media performance tracking, review, and analysis. Leverage data‑driven insights to manage digital customer segments, plan and execute financial product marketing strategies in collaboration with marketing teams, define customer performance targets and action plans, and analyze digital finance trends to integrate financial use cases that enhance overall customer experience.

1.全方位整合行銷規劃：跨部門合作並統籌內外部資源(含媒體、社群、數位廣告及內容行銷等跨通路資源)，擬定數位推廣計畫(含異業合作、專屬體驗)，策劃高轉換率的行銷活動，強化品牌影響力。 

2.點數會員經營及點數整合行銷，結合點數數據分析及推廣策略，擬定並執行會員活動與參與策略、優化客戶旅程與再行銷機制，引領客戶數位體驗再升級；規劃點數生態圈整合方案，以提升會員活躍度與黏著度。 

3.主導特定專案及重要活動籌辦、專案管理與執行監控：依據年度/專案目標擬定具提行動計畫與行銷推廣，有效整合多方資源，落實執行進度管理與績效監控。 

【我們期待您具備】 

1. 3年以上行銷企劃、媒體合作、會員經營、大型專案統籌或品牌活動等相關經驗。 

2. 具備策略思維、邏輯分析並擅長專案管理與跨部門溝通，能獨立執行專案。 

3. 熟悉數位行銷工具與數據分析基本能力(AI工具、行銷自動化工具、簡報製作)。

1.規劃與執行信託商品行銷策略：參與信託商品的行銷企劃，發揮創意與洞察力，打造具競爭力的市場方案。 

2.專案規劃及進度管理：主導專案規劃，掌握進度，協助團隊高效達成目標，累積專業專案管理經驗。 

3.跨部門溝通協調，推動業務成長：與內外部單位密切合作，分析業務需求，協助信託業務持續突破與成長。 

4.市場動態追蹤與競品分析：掌握產業趨勢，深入分析競品，提出具體優化建議，提升產品競爭力。 

5.行銷企劃撰寫與專案成效檢視：撰寫行銷企劃、簡報及推廣文宣，並檢視專案成效，累積實戰經驗。 

6.線上下整合渠道，促動潛在客戶承作業務：整合線上線下資源，主動開發潛在客戶，推動信託業務承作。

1.熟悉數位產品及架構，能獨立完成品牌行銷規劃及產品推廣、並快速上線 

2.以客群經營角度，運用數據發掘潛在溝通商機，規劃數位帳戶各項推動計劃，提昇數位帳戶經營績效，強化產品及服務競爭力。 

3.與集團相關單位合作，促進社群及市場數位服務與異業合作拓展之各項業務。 

1. Familiar with digital products and architectures; able to independently develop brand marketing plans, execute product promotions, and ensure timely launch.  

2. Utilize data driven insights from a customer segment perspective to identify communication opportunities, plan digital account growth initiatives, enhance operational performance, and strengthen product and service competitiveness.  

3. Collaborate with various group units to promote social media and digital service initiatives, and support cross industry partnership development.

1. 金控數位轉型策略分析、規劃與執行。 

2. 國內外數位金融、新興科技分與創新商模趨勢調查研究。 

3. 金控數位轉型專案執行與成效管理。 

4. 金融科技與新創業者策略合作規劃與管理。 

【履歷投遞】 

**加快審核方式：下載制式履歷表進行填寫投遞(https://mma.tw/O05FY)

1.整合性專案規劃、新型態業務/商機評估發展 

2.金融趨勢發展洞察、研究及可行方案提案規劃 

3.數位轉型，生成式AI應用提案規劃 

4.數位行銷策略企劃及執行 

5.異業合作研究及提案 

6.區塊鏈金融研究

1.客群經營分析 

2.客群經營策略規劃 

3.精準行銷數據應用規劃 

4.其他各項專案規劃 

1. Customer segment analysis and performance evaluation. 

2. Planning and execution of customer engagement and segmentation strategies. 

3. Design and application of data‑driven solutions for precision marketing. 

4. Planning and execution of other related projects as assigned.

1.執行財富管理業務相關行銷活動。  

2.編製相關行銷輔助文宣。  

3.協助規劃與執行行銷活動專案。  

4.協助基金與保險行銷窗口、與基金或保險公司洽談行銷活動及專案、簽核與統 

計競 賽活動、教育訓練之規劃及理財業務相關之行銷活動。

1.負責銀行業務相關產品、服務及活動的策劃與執行。 

2.進行市場調查、數據分析，並提供業務策略建議。 

3.協助制定年度業務計劃，追蹤及分析業績目標達成狀況。 

4.協同業務部門進行跨部門合作，推動業務成長。 

5.撰寫企劃報告，並向高階管理層報告成果。

1.社群平台經營(LINE/Facebook/YouTube)，統籌社群排程、撰寫文案、規劃執行互動專案、優化UI/UX使用體驗、執行日常上/下架維運業務。 

2. 使用illustrator、canva等繪圖工具製作簡易文宣。 

3. 使用剪輯軟體/工具製作短影音。 

4.相關主管交辦事項。

1. 金控層級之數位專案管理與執行進度追蹤。 

2. 數位策略規劃等重大專案簡報擬定與編修。 

3. 處級數位業務運營管理(年度預算控管/法令遵循/內部控制等)。 

4. 不定期各型態數位議題研究分析。 

1. Manage and track execution progress of group level digital initiatives and projects.  

2. Prepare and refine presentations for major digital strategy and planning projects.  

3. Oversee departmental digital business operations, including annual budget control, regulatory compliance, and internal control management.  

4. Conduct ad hoc research and analysis on various digital related topics. 

【履歷投遞】 

**加快審核方式：下載制式履歷表進行填寫投遞(https://mma.tw/O05FY) 

Expedited review: Download and complete the standard resume template for submission.(https://mma.tw/O05FY)

1、商品設計與行銷之專案規劃與執行 

2、信貸數位化及數位平台創新應用 

3、客戶體驗優化及信貸場域應用

1.信用卡高利收商品規劃 

2.客群經營與行銷規劃  

3.通路經營與活動規劃

1.理財商品研究與分析 

2.市場、產品的風險追蹤與控管 

3.投資規劃與商品建議 

4.文稿撰寫與行銷曝光 

5.其他專案執行 

1. Conduct research and analysis of wealth management products.  

2. Monitor and manage market and product related risks.  

3. Provide investment planning and product recommendations.  

4. Prepare marketing content and manage promotional exposure.  

5. Execute other related projects as assigned.

1. 市場策略分析 : 分析金融市場趨勢，規劃相關業務發展建議。因應市場發展的潮流，提出業務經營策略的意見。  

2. 部門既有業務流程優化與新商品與業務拓展專案執行: 能進行跨部門溝通協調，確保業務流程優化與規劃新業務專案的進行依照時程完成任務  

3. 協助部門 AI 專案的進行，提供AI 優化的規劃與專案的落地 

1. Market Strategy Analysis: Analyze financial market trends and propose recommendations for business development. Provide opinions on business operation strategies in response to market developments and emerging trends. 

2. Optimization of Existing Department Processes & New Product/Business Development Projects: Coordinate and communicate across departments to ensure that business process optimization and new business/project planning are executed according to schedule and completed on time. 

3. AI Project Support: Assist in the implementation of AI-related projects for the department, including proposing AI optimization plans and facilitating successful project deployment.

1.負責官網開發專案 

2.專案整合與跨部門協作 

3.執行專案管理流程 

4.推動官網SEO/GEO優化 

1. Lead official website development projects. 

2. Coordinate project integration and cross-functional collaboration. 

3. Execute project management processes. 

4. Drive website SEO/GEO optimization initiatives.

ETL程式與自動化流程的開發、維運、改寫、精進 

了解與釐清業務單位需求並協助開發或修改ETL程式 

會須配合維運團隊於非上班時間on call以確保程式穩定 

具備條件: 

熟悉SQL（有Store Procedure開發經驗佳）、Python 

具備自我學習研究能力，且對資料技術具備敏感度 

具良好的溝通與協作能力，樂於與團隊分享想法與知識，推動團隊成長。 

Job Responsibilities: 

1. Develop, maintain, refactor, and optimize ETL programs and automated workflows. 

2. Understand and clarify business requirements, and assist in developing or modifying ETL programs accordingly. 

3. Work with the operations team to provide on-call support outside regular office hours to ensure system and program stability. 

Qualifications: 

1. Proficient in SQL (experience in developing stored procedures is a plus) and Python. 

2. Strong self-learning and research ability, with high sensitivity and interest in data-related technologies. 

3. Good communication and collaboration skills; willing to share ideas and knowledge with the team and help drive team growth.

1.全行性營運管理 (如.經委會議事/商品審議/自行查核管理)  

2.重大業務整合協調/重大專案執行(如：公平待客原則政策推動與自評/全行業務合作推動/共同行銷業務管理等) 

1. Enterprise‑wide operations management, including committee meeting coordination, product review, and internal audit management. 

2. Coordination and execution of major business integration projects, such as: 

Implementation and self‑assessment of Fair Customer Treatment policies 

Cross‑department business collaboration initiatives 

Co‑marketing and joint business promotion management